John Helmer, Senior Consultant

John Helmer is a communications strategy expert specialising in digital industries, and a leading figure in the UK e-learning industry in particular. His career includes many years working with and for organisations including Epic, LINE, Semantico, Towards Maturity, Ufi/learndirect, Kineo, Willow DNA, Learning Light, Capita Learning Solutions and Futuremedia. John Helmer has created and developed many Thought Leadership programmes on behalf of corporates, not-for-profits and public bodies. He is an active blogger and editor, and has written numberous articles (including articles for peer-reviewed journals) and white papers relating to the learning and publishing industries.

At Academy Internet, he pioneered in digital marketing, helping to create and promote over thirty training courses on using the internet for marketing and business. At LINE he helped to develop the vision of Learning Architectures and The New Learning Organisation. He is also a published novelist and columnist, has been on Top of Pops, and won a Perrier Award.

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"John has great breadth and depth of knowledge and experience in Human Capital Management, as born-out in the times we worked together and his publications in the field. A respected professional and great to work with."

− Steven Hill, ADSO

"John is a great marketing professional with an in-depth understanding of what makes marketing work in a digital age."

− Steve Rayson, Kineo

"Best e-learning marketing person in the business."

− Donald Clark, board member Cogbooks, LearningPool, Ufi Charitable Trust
25
Years in marketing
15
Years in digital
24
Happy clients
2920
Cups of Coffee